Fun Facts to Share (#1)

Figure from time to time, this blog is good place to share some food and wine statistics that might be of interest. I’ll look to throw them in every now and then.

The saying is that “numbers do not lie” although we all know they can be interpreted though many ways. Overall, I’d say my view on the numbers are that they are pretty “spot” on. Some of these numbers are a few years old, however, they serve us well to note how they are trending today as compared when they were noted.

Keep them in mind the next time you are out socially whether dining or event … what do you see? Observing something that validates the data or conflicts with it?

A number of these facts are courtesy of to the Wine Market Council as reported by Wine and Vines Paul Franson …. My personal thoughts are in ().

1. Millennials Catch Boomers in Wine Consumption - millennial drinkers have caught up with baby boomers as the boomers’ wine consumption has begun to drop (come on Boomers, get your game up! ... of course we should be talking quality versus quantity)

2. More than half the wine consumers are women, in fact 56% of wine drinkers are women (you go girl! …marketers of wine really need to pay close attention and understand this difference)

3. That rises to 66% women among high-frequency millennial drinkers (you go girl! … great future in wine if they stick with it .. take care of them).

4. Upcoming is the iGeneration with 61 million, none of whom were legal drinkers until this year (might explain some of the new wine gadgets with apps tied in .. these newbies are pretty sizable demo buta wild card … how will they be influenced?)

5. The Wine Market Council finds 37% of U.S. consumers don’t consume alcohol (can’t say I know too many people in this category, however, interesting to know).

6. I leave you with one very interesting fact that comes from what I have found not covered or discussed. The United States is one of VERY few countries where the drinking age for beer and wine is 21 or older. (What would happen if it went to 18 or 19?).

These can be fun facts … but even more fun if these can be used to benefit whatever business we are in.